Basketball Promotions Galore

Sensor scans returns as we do a tour of the hidden gems from the past week.

This is the trickiest time of the year for sports marketing specialists as athletic departmentsSensor Scans are trying to fill seats in their basketball games. If your team has no shot of making it to the tournament, has no basketball tradition, and it’s a polar vortex outside; then good luck attracting fans. Sadly, I just described half of the 349 division I programs.

Cincinnati has been extremely aggressive in its promotions. Even promising a chance to get your money back in a way.

The No. 19 Bearcats have not allowed 70 points in a game all year in its 19 games. Might be a great deal to take advantage of. With a 4-2 record against the RPI top 50, expect Cincinnati to make plenty of noise in the NCAA tournament. The fact they would resort to a deal like this to entice fans is shocking.

The Liberty Flames, a Christian school in Virginia, has turned to Frisbee dogs to help at the gate. I’m assuming the dogs are a better hit than the 7-10 Flames.

Want to go to a Kansas State women’s basketball game? I’m sure it won’t hurt your budget.

Free parking! If I have to pay for parking for a $1 event in Manhattan, Kansas I wouldn’t go to it anyway.

Marshall has this monster of a promo that includes the overused word “selfie.”

Doubt this would increase attendance as it reeks with desperation. When selfie comes into play it typically is a cry for help.

Southern Miss is all about its head coach Donnie Tyndall. So naming a town after him is supposed to pull me into a game?

If the Twitter doesn’t work, let’s try this cheesy video with a movie narration to boot.

The Golden Eagles even made this production so we can stalk Coach Tyndall around campus. If you are able to make it past 35 seconds of this sleeping pill I will be impressed.

Dumbest scheduling move ever

Nice job Memphis Tigers. You scheduled a division II program in mid-January, when you should playing high quality conference games. Instead you shelled out the cash to make LeMoyne-Owen (located in Memphis) a punching bag. Why? The game does little to help your RPI, impress pollsters and attract recruits. The Tigers have a 13-4 record but have few quality wins. Beating an overrated Louisville is pretty much it. Memphis did defeat Oklahoma State on a neutral site, just don’t mention the fact the two played previously in a 21-point destruction by OSU in the prior.

LeMoyne-Owen was the real winner as it got Sportscenter and showed off its unique nickname, the Magicians. LeMoyne-Owen even has a student oath and a Twitter account that’s hardly active.

That was tweeted on Thursday and nothing else was tweeted for another 48 hours. For an athletic department, that’s an eternity.

Auburn does win a title, in Mascots.

In one of the most fun contests on the college sports season, was the national mascot contest. Aubie the Tiger from Auburn won it for the 8th time. Think this doesn’t matter, think again.

Like winning the national title in football. If you consider mascots to be as important.

Like winning the national title in football. If you consider mascots to be as important.

Auburn is going to milk this for all it’s worth as they should. Forget that it is a contest involving a student in a tiger costume dancing to music with cheap props. This is Auburn beating out every other school including Alabama on a dance floor. This national title probably takes out 25 percent of the sting of losing the championship in football. Maybe 50?

California’s strange budget

The good news, California will be adding a sand volleyball team.

Sand volleyball is rapidly growing in NCAA, especially on the west coast, but that’s not the point here. Just a few years ago the Cal athletic department was struggling financially. So much so it cut its baseball team.
Seems improbable that Golden Bears would be in position today to add a sport without restoring baseball first. I’m sure Cal baseball alumni are scratching their heads at the moves of its athletic department.

The dumbest ESPN story of the year… as of January.

Mark Schlabach on is a good writer but apparently was forced into a filler story the past week. With not a lot going on after the title game he wrote a top 25 poll for 2014 just to get people talking. Nothing good can ever come out of college football poll eight and a half months before the start of the season. Say that one more time. Nothing good can ever come out of college football poll eight and a half months before the start of the season.

The poll itself is unimaginative as not a single mid-major program made the top 25. Heck, not a single squad out of the American Athletic Conference made it either. There’s your motivation Central Florida.

As great as college football is I’ve never liked when people try to make it a 365-day sport. This is why we inflate National Signing Day until everyone needs Tums or Pepto-Bismol. Find another sport for four months folks.


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