The Tiny Easter Egg Hunt of College Athletics

Unlike Thanksgiving and Christmas, few athletic departments did much for Easter in social media. The lack of team photos with “Happy Easter” written underneath them was surprising.

The only exception I saw was the Big West Conference.

That’s right folks, the only league to really wish its followers a happy Easter was far from the Bible belt. Instead it was league based in liberal California. Go figure. Wichita State did get creative by having an Easter egg hunt during a baseball game. Each egg contained team memorabilia and goodies. Now that’s sports marketing at its finest.

Mercer did not do anything with Easter but it did succeed in tying its baseball team to Duck Dynasty. That’s pretty close I suppose.

When Duck Dynasty is used in sports marketing, the end is near.

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