Unlike Thanksgiving and Christmas, few athletic departments did much for Easter in social media. The lack of team photos with “Happy Easter” written underneath them was surprising.
The only exception I saw was the Big West Conference.
Happy Easter! pic.twitter.com/0VSJWfzp33
— Big West Conference (@BigWestSports) April 20, 2014
That’s right folks, the only league to really wish its followers a happy Easter was far from the Bible belt. Instead it was league based in liberal California. Go figure. Wichita State did get creative by having an Easter egg hunt during a baseball game. Each egg contained team memorabilia and goodies. Now that’s sports marketing at its finest.
— GoShockers (@GoShockers) April 20, 2014
Mercer did not do anything with Easter but it did succeed in tying its baseball team to Duck Dynasty. That’s pretty close I suppose.
— Mercer Bears (@MercerBears) April 21, 2014
When Duck Dynasty is used in sports marketing, the end is near.