College basketball has the unlucky time on the calendar of starting right when college football is king. The result is action on the court doesn’t really become relevant until January. That doesn’t mean you shouldn’t promote your basketball team on social media in November. Although posing by golf cart may not be the best example.
Vanderbilt women’s basketball may not have hit a home run with that picture but you have to give them credit for trying. Here is a better example using their star logo for a play on words.
Here are other methods of promoting basketball on Twitter and Facebook.
Basketball season creeps up at most schools and athletic departments try to sound the alarm with countdowns. Some are basic but effective, matching the number of days to the season with a players jersey number. Green Bay is a great example.
Creighton does the same with their countdowns but makes their royal shade of blue pop out with everything else in grayscale.
Long Beach State went artistic, utilizing just their black and gold colors. It looks cool as a possible poster as the Beach tries to promote ticket sales for its homecoming game.
While those three had carefully planned design elements my alma mater, Ball State, used a photo of a player in an awkward facial expression to convey their countdown. I’ll say this; it’s hard not to notice it.
Another obvious way to showcase the basketball teams is to snap pics at media day. The Big South set the standard with a mascot photo. A dozen students in furry suits just screams college basketball, or something very, very weird.
Several schools always turn to the basic, “media day is here” strategy. Take a look at Siena and Oregon State. The Saints turned to a selfie with assistant coaches while Oregon State flaunted the height of one of its players compared with reporters.
Nevada took a fashion route as it modeled the team’s uniforms. Something the Wolfpack has plenty of.
The best came from Kansas State as the Wildcats took a candid approach to showing the height differences of the women’s and men’s teams.Having this interaction as an interview was a nice touch.
Meet the Team
Other schools took a personal approach as they tried to get their players interacting with the public. Tennessee Tech has an annual fan jam called “Purple Palooza” prior to Halloween. Guess what the school’s main color is?
Halloween with the team? Who says no to that in Cookeville, Tennessee?
Southern Mississippi took a more digital route as you could chat with Guard Brooke Rhodes. Rhodes transferred in from D-II Delta State and is a graduate student. Though she has not played a game yet for the Lady Eagles, Rhodes will see plenty of playing time this season making the Facebook chat a creative move to introduce her to fans.
Western Kentucky always has talent in both women’s and men’s basketball and bringing attention to key players was the goal. This photo of all-conference players could be a poster to a sitcom on NBC. It would be a better show than “A to Z” and “Bad Judge.”
Wichita State is the Alpha Dog of the Missouri Valley Conference. To illustrate the point, the Shockers knew how to tell the world how many players they have on the preseason MVC team. Three of the five is pretty telling.
But the real winner here is Kentucky’s mascot selfie during Big Blue Madness. Gotta admit it’s a good view high above Rupp Arena.