2014-15 College Sports Social Media Awards

All I do is win, win, win no matter what.

All I do is win, win, win no matter what.

I hope you enjoyed the appetizer of the ESPYS because it’s time to recognize the more important stuff. The social media masters in our NCAA bubble. Social Media award

Last year, my post was a big hit and I went all out this time. No I didn’t see everything on Twitter and Facebook and if I did I would be a synthetic on Humans. Trust me, I saw enough, but feel free to let me know if there was something you think I should have recognized. Now let’s take a look at these manufactured awards.

Best way to embarrass your players: Vanderbilt
Vanderbilt had a great spring sports season with baseball and tennis, so with all the excitement can you blame the track team for taking a nap to recharge? Apparently, their own teammate could not. Anchor down means staying on the internet forever.

Worst use of a statistic: UConn Football
I get it UConn football, you are constantly trying to get your team out of the shadows of the best basketball programs in the country. The countdowns though are coming across as desperate.

That’s right, we are counting down to play a FCS team! Not Rutgers, not Boston College, not even Temple but FCS Villanova. Get your tickets now!

Even worse was the punting statistic. In a 12-game season 66 punts is 5.5 punts a game. That’s a problem as UConn gave up the third highest points in American Athletic Conference play last season. Roughly 30 points per contest. Don’t brag about forcing punts when you are being scored on every other possession.

Best use of democracy: Georgia Tech
Who knew the Yellow Jackets would go to the public for fashion advice?

Best presentation of starting lineup: Missouri
There were plenty of great designs out there for starting lineups in basketball but I like what Missouri did here with the black and white contrast. Now that’s some good layering in the photo edit.

Best soccer starting lineup: East Tennessee State
While I liked what Missouri did for basketball I have to give ETSU credit for their soccer efforts. I gotta have more tactical lineups like these.

Most insecure: North Dakota State
I seriously don’t know what I did. I was a big fan of the Bison winning numerous FCS titles and getting on College Gameday too. This hurts NDSU.

No longer on the Christmas card list.

No longer on the Christmas card list.

Best prognostication: Georgia State
In what ended up being the most entertaining game of the NCAA Tournament, the Panthers knew that an upset was in order thanks to an official box score. Sorry Baylor.

Most shameless advertisement: FIU
FIU has always been in need of cash and well… let’s have a word from our sponsor.

Selfie of the year by mascot: Kentucky
Here is a school not in need of cash. Why every team should have a midnight madness like Kentucky.

Best at making announcements: Northern Illinois
NIU is developing a tradition of making a big deal about future football games. And I have to say #SchedulePalooza is pretty cool. The Huskies drop hints making fans work a digital scavenger hunt to determine the teams NIU will play in a few years.

Worst graphic: Arizona
The defensive player of the week has NO EYES! What an incredible performance by her!

Worst logo placement: Siena
You may accuse me of having my mind in the gutter but a woman’s waistline should never be used for branding. Or a man’s for that matter. Siena is a great follow but this post was not one of the best.

Best costume by a media member: Shae Peppler
Going back to a Miami school with Shae Peppler of Campus Insiders somehow pulling off an Al Golden for Halloween. Didn’t know his tie was so iconic.

Best female media personality to follow: Nicole Auerbach
Auerbach is one of the few who covers college basketball and football equally. She is also one of the few women to be on television as a college football expert for the Big Ten Network. Plus she retweeted me last year. So all the power to her.

Best male media personality to follow: Pat Forde
Until Seth Davis covers other sports besides basketball, Pat Forde is and will always be the man.

Most Harsh: UTEP
This about sums it up.
http://www.midmajormadness.com/2015/3/17/8240159/utep-miner-athletics-uses-twitter-to-put-down-their-own-player

Best food promotion: Iowa State
Now that is a social media promotion.

Best photo shoot: Tie between Pepperdine and Bowling Green State
Yeah I whiffed with a tie but how are you supposed to choose between these two?

Best social media rivalry: MAC vs. the Sun Belt
A great way to have the other bowl games be more impactful is to have the conferences duke it out Twitter. Well done MAC and Sun Belt. Well done.

Best tweet: Jacksonville State
Now this photo demonstrates what college sports should be all about. Playing for your school, having fun and getting that degree. You can stop advertising NCAA. We have found your marketing tool.

Best team selfies: Niagra Women’s Basketball
Have you ever been stuck on the interstate for 24 hours because of a snowstorm? No? Well here is what it looks like.

Best way to celebrate a milestone: New Hampshire
Reaching 700 wins in any sport is a big deal. You truly have to put your body into it.

Best to chat with: Southern Miss
Want to chat with your favorite Golden Eagle? You don’t even have to leave your laptop.

Best video series: American Athletic Conference
American Rising hosted by Hali Oughton became the most informative regular on my news feed this year. The AAC is still new and an odd mix of schools so this media effort helps get it organized for fans.

Best conference on Facebook: Mountain West
For Facebook, I want to see photo galleries. The Mountain West does a tremendous job of providing exactly that for most of its games. This Facebook banner is pretty good too. MWC 7 teams

Best conference to follow: Big West
The Big West celebrates every holiday, offers plenty of photos for every sport and how can you beat this?

Best video by a school: South Florida
A great way to promote a sport like volleyball. This promotion idea was cute and I hope that more videos like these will increase interest for the volleyball program at USF.

Best game show by a team: Florida State Sand Volleyball
On the other side of the state, FSU tried some video ideas of its own with a game show theme. I’m all for getting sand volleyball more attention even in cheesy ways like this, but I don’t think you need two parts here. Still, the effort is to be applauded.

Best school to follow on social media No. 5: Georgia Southern
Now to the top five schools to follow on Twitter. The Eagles made some nice info graphics for their teams this year. Here is a look at a soccer example.

Best school to follow on social media No. 4: Western Kentucky
WKU promoted their sports equally with photo shoots and other promotional graphics. The Hilltoppers had fun too with this color coordinated seating chart.

Best school to follow on social media No. 3: Oregon State
No school made better use of its color scheme on social media than the orange and black of Oregon State. Their posts were hard to miss.

Best school to follow on social media No. 2: Colorado State
Colorado State did an excellent job using photography. It always seemed to grab my attention with the bold colors the Rams would use.

Best school to follow on social media No. 1: Kansas State
The best combination of game updates, photography, promotions, statistics and design has to be Kansas State. The Wildcats were active promoting every game from every team and every result. I feel like I’m in the know about K-State despite living a few states away.

Plus how do compete with a promotion like this?

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